What's the difference between an email and a web survey?

Both are different, effective ways of conducting an online survey. Here's a breakdown of the pros and the cons:

Type Response Rate Browser Issues Smart Resend
HTML EMail Typically higher. Survey actually displays in participant's email inbox. Because participants can see the survey without having to click on a link, they are more likely to fill it out. Some obscure email software programs may have trouble responding. An alternate link is provided for those who cannot use the inline version of the survey. Beeliner can automatically resend to any participants who have not yet responded to the survey. Those who have responded will not be contacted again.
Email Link   None. Yes.
Web-site Based Lower than inline surveys. None. No.